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24 February 2021

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Facebook v Australian government: nationalise the bosses' media!

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James Ivens

In a fit of pique, tech baron Mark Zuckerberg purged all news from Australian Facebook feeds. But while Australia's right-wing Liberal government poses as defender of the little guy, this is really a battle between competing media billionaires.

The code before the Australian parliament could force online platforms to pay news firms for their content. Facebook's hostage tactics won amendments: it can avoid compulsion by making enough of its own deals. But either way, the power to decide which outlets get funding rests with the capitalists.

Traditional media has suffered losses in the shift from print to web - both sales and ad revenue. Tech giants like Facebook and Google need that content to drive traffic so they can sell ads, and have exploited it for free.

Capitalist news media, now reliant on those platforms for circulation, shoulders all the cost of production. Obviously media billionaires like Rupert Murdoch cannot tolerate this.

For all the talk of levelling the playing field, almost all the benefits of this reform would accrue to the likes of Murdoch. It's not so much 'David and Goliath' as 'Goliath and Goliath'.

Google had already done a backroom deal with his conglomerate, the perfidious News Corp, to avoid state intervention. Facebook preferred shock and awe to diplomacy.

The capitalist class is also concerned for the stability of its crisis-wracked system as a whole. The power and profits concentrated in Silicon Valley are disproportionate.

Internet algorithms are not behind collapsing support for the 'centre ground' of the capitalist establishment - the world economic and social crisis is. However, lurid and sensational content is more attention-grabbing, so helps sell ad space.

All this undermines the ability of more 'reputable' capitalist media to try to influence public opinion in directions which are safer for the capitalist class.

Australia's bill is an international test case. These twin power struggles - over which bosses dominate, and the role of capitalist media - have already exercised the US Congress, European Union, and French parliament.

The huge power of social media billionaires was exposed when Facebook effectively censored not just Australian news, but government departments, health services and even women's refuges. Rebalancing that power among different tycoons and their mates in the capitalist state misses the point.

Nationalise the mass media and big tech under democratic working-class control! As part of a democratic, socialist plan for the economy, this would finally free ordinary people from the bosses' domination of all media.

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The coronavirus crisis has laid bare the class character of society in numerous ways. It is making clear to many that it is the working class that keeps society running, not the CEOs of major corporations.

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In The Socialist 24 February 2021:


Covid

Where's the road map to jobs and wages Boris?

Johnson's 'road map' for schools: Act together to protect safety

Vaccine algorithm can't solve capitalist inequality

Garment workers and Covid: Dying for less than minimum wage


What we think

Starmer's speech a return to New Labour


News

Justice for Moyied Bashir

Uber drivers win case - they are workers

Social care: End privatisation and let workers decide how it's run


Lessons from history

How militant trade unionism defeated the 1971 Industrial Relations Act


Workplace news

Usdaw elections - right makes gains but Broad Left builds

HMRC: Divisive pay deal leads to expulsions

Hinkley Point electricians fight 'deskilling'

"I'm here to fight for the future education of children in Hackney"

London bus dispute against low pay, pay cuts and longer hours

GMB members continue fight against 'fire and rehire' in British Gas

Scunthorpe steelworks scaffolders: Fifth week of action


TUSC

Liverpool Unite branch supports 'no cuts' budget strategy

Scottish TUSC election campaign launch

Keep the fighting fund rushing in for a TUSC stand in May


Campaigns news

W. Sussex children's centres on the chopping block

Coventry success building subscriptions

Socialist Students conference - postering

Save John Carroll Leisure Centre

Getting the Socialist out in lockdown


LGBT+ history month

Pride flag is about unity in struggle

Tories tout toilet tensions


International news

Nigeria: Abbey Trotsky on trial for assisting workers' struggle

Facebook v Australian government: nationalise the bosses' media!


Readers' opinion

Film Review: The White Tiger

Tories admit guilt for asylum seeker neglect

Tories target universities in free speech shakedown

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Sparks' protest in Cardiff; each week the protest has grown. Sparks are protesting nationally against the role of construction electricians being deskilled. Photo by Rachel Barwell

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